In order for a brand to succeed it doesn’t need people to want to buy the product or service they sell. Instead the brand must inspire people to buy into why they do what they do and to make people believe what they believe. In order to accomplish this you need an eloquent storyteller to craft the brand’s narrative in a way that truly encompasses the culture and mission behind what the organization does.
For DELTA |v| this storyteller is Jonathan Gerstl, who joined their Marketing Team as the Staff Writer in 2021. Jonathan helps to define and develop the voice behind the DELTA |v| brand by researching, writing, and publishing copy all internal and external marketing channels. This includes crafting copy for things such as marketing materials, website, social media, articles, and other written messaging.
Jonathan is excited to work at DELTA |v| because of their focus on the continued growth and success of both the organization and more importantly each individual employee on the DELTA |v| team. Jonathan shared, “This desire to constantly improve is evident from the CEO Brian Anders, down to every employee you speak to. I attribute this optimistic and innovative company culture to the vast amounts of time, energy, and resources DELTA |v| allocates towards the professional development of everyone on the team. Knowing that your company is invested in your success inspires you to work that much harder to be the best.”
Outside of work, Jonathan loves to spend time with his friends and family, play the drums, explore the National Parks, check out new local restaurants, and get lost in a great book or movie.